My website is too slow, is it serious ?
Who has never done a Google search, cliked on a result and landed on a website too long to load ? Back button, we come back on the results list of our search and click on the next link.
Two figures to remember when designing a website : 57% of internet users leave your website if it takes more than three seconds to load and 80% of these will never come back. In other words, if your website is too slow you have no chance to be seen.
Have a website too long to load can harm and you risk a double penalty :
- Internet users will leave your website before it has finished loading, you will lose this visibility in the eyes of your potential targets.
- Search engines can sanction you : a slow website will bring you penalties. Your website may cause you to lose places to the benefit of your competitors.
Have a quick website to display is important. To optimize the loading time of your website it is necessary to implement good practices :
- Compress and reduce images
- Only use essential elements
- Allow resource caching
At Atelier Cassis, we take special care to create quick websites, the goal is to offer you the best possible visibility. When we put a website online, we pay daily attention of its performances in order to insure that visitors can see your website quickly. We can follow performances evolution thanks to a score that we seek to improve as much as possible. The more the score get closer to 100 the more efficient your website is. It gives you the opportunity to be ranked higher in the results. Conversely, the more the score get closer from 50 to 0 and your website loses chances to appear in best results.
In conclusion, having a slow website is okay, but you may be lacking if you rely on visibility of searching results develop your company. It can also ecourage the internet users to leave your website. The good new is that it is possible to constantly improve your website to meet the performances criteria of searching engines. Do not underestimate the value of the scores given by the tool, it is good indicator to alert you and help you to perform.
You want to test the speed of your website ? Google puts at your disposal a free tool named « Google PageSpeed Insights » : https://developers.google.com/speed/pagespeed/insights/?hl=fr
You will get a score (from 0 to 100) evaluating the speed of your website after entering your website adress.
